Kezia Williams, of Entertainment One UK, on the FutureLearn Film Distribution by the Film Distributors Association, speaks about how film distributors build a 'comp list' of comparable films that their target audience would enjoy.
She highlights the importance of knowing your target audience. She asks questions like "what drives them to the cinema" and "what interests do they have". She also says distributors will compare data of films that are similar in their genre, selling points and story. The target audience and budget is formulated from what box office take was like with previous films and the types of audience that saw those films. The target audience can be analysed to find the gender gap, and which cinemas the target audience usually frequent.
The genres of our film are horror and action.
We have followed Kezia William's advice and have collected some films that have similar genres and themes to ours. This will help us with inspiration and enable us to better reach our audience.
Comp List:
