Kezia Williams, of Entertainment One UK, on the FutureLearn Film Distribution by the Film Distributors Association, speaks about how film distributors build a 'comp list' of comparable films that their target audience would enjoy.
She highlights the importance of knowing your target audience. She asks questions like "what drives them to the cinema" and "what interests do they have". She also says distributors will compare data of films that are similar in their genre, selling points and story. The target audience and budget is formulated from what box office take was like with previous films and the types of audience that saw those films. The target audience can be analysed to find the gender gap, and which cinemas the target audience usually frequent.
The genres of our film are horror and action.
We have followed Kezia William's advice and have collected some films that have similar genres and themes to ours. This will help us with inspiration and enable us to better reach our audience.
Comp List:
To make this research really relevant, you should identify those aspects of the film that appeal to target audiences in a similar way to the film that you propose to make. At the moment, your copy looks more like a cut -and-paste job:
ReplyDelete• “Another main selling point of this film is the popular Australian actor Hugh Jackman. Casting him will make the film appeal to an Australian audience who enjoy watch Jackman's films.”
• It is clear to see why this movie amassed $836.8 million through the use of high production values and large production budget
You should also add images:
• Kezia Williams screenshot (to validate the fact that you listened to the video)
• Posters of your three films
You should also pick a third film for your comp list.
Completed to a satisfactory standard.
ReplyDelete