To reach your target audience you have to have a clear and specific idea of who they are. This may include their age, gender, social class, ethnicity and what their general interests are. This information may be obtained by creating an audience questionnaire, this will also allow you to find out what their media needs are and how you can create a film that will satisfy them.
1. Who is my primary target audience? 15-25 year olds, unisex.
2. What kind of films and television are they likely to prefer? Combination of thriller/action/horror films: Cloverfield, The Blair Witch Project, The Ritual, IT.
3. What platforms do they choose to watch films and where are they likely to see information about films? Subscription streaming services e.g. Netflix and Prime. Likely to see info about films on social media and online advertisements.
4. What brands do they prefer?
Odeon, Xbox/Playstation, Apple, Microsoft, Instagram, Snapchat, WhatsApp, JD, Nike, Adidas, Wagamamas, Nando's, McDonald's.5. What makes my film stand out from the competition? Found footage offers a different perspective and a USP other horror films do not have.
6 . Why should my audience watch my film? Audiences should watch my film as it offers an exciting, scary plot that will keep them on the edges of their seat.
You have researched how brands like NME, MOJO and other clients of Bauer Media define their target audiences, which has helped you to consider your own target audience profile.
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