RESEARCH: WHEN ARE TRAILERS SHOWN?

Most trailers are produced at the same time as the film is being edited. The timing of a trailer campaign is important: it must be shown far enough in advance to generate excitement about the film’s release, but not so early that people forget about the film before it even comes out. Directors also intend to have their films released by January, before Oscar season, so that their film can be nominated.

Toy Story 4

This film is a sequel in the toy story franchise, therefore it already has an established audience who will watch the film in order to relive old memories of watching the original films. Female audiences may watch the film due to the introduction of the new character; Little Bo-Peep, a strong, independent toy. This film was released in Summer, likely to target a child audience who are on their Summer break. This is also to fit in with the Summer vibe of the film. The trailer will also appeal to Americans as the idea of going away in a camper-van is traditional for Americans and may cause them to relive good, old memories. Furthermore, the beach boys soundtrack causes nostalgia for audiences, even though they may not have been alive during the songs initial release, it has a nostalgic and summery feel to it. The song may also contribute to the parents deciding to take their children to the film, because they like the music. 

Yesterday

The main reason why people are attracted to this film is because of the music of the Beatles. An older audience may like to watch this film because they want to relive memories of when the Beatles were together. However, the Beatles are multi-generational, so the film's music can be enjoyed by a very wide range of age groups. This film also has a summer feel to it with the festival season and live performances on the beech. This likely causes audiences to reminisce about musical summer experiences were maybe they attended a concert or festival. The film is also littered with guest appearances from famous stars such as Ed Sheeran and James Corden. This will attract an audience who like these famous singers and performers. 

The Brink

The Brink is a documentary about Steve Bannon, a right-wring American politician. This trailer will likely appeal to an American, adult audience who likes politics. Furthermore, right-wing audiences may enjoy this film as there beliefs are being emphasised. The film allows audiences to see 'behind the scenes' of the USA's political scene and fully understand how it can be very difficult to be a politician. However, in my opinion, the trailer does not seem to ask any hard questions, it just observes. This makes me believe that the film will be informative, rather than compelling.